At least you can afford shoes

Alejandro González Iñárritu, the marketably avante-gardish Mexican film-maker who directed Amores perros, did the commercial above. I hate to admit I liked this when I saw it at Slate, in spite of many of the things it represents-- commercialism, mindlessly hyperkinetic editing, glitzy phoniness, celebrity worship, and probably a bunch of other things which if pointed out would just belabor the obvious and make this long sentence even longer. But it's still pretty gee-whiz, even if you're not a soccer fan.

(Do you ever wonder if some American bloggers pretend to be to soccer fans just to burnish their geek cred? )

cross-posted at Hugo Zoom.