Monday, June 14, 2010

At least you can afford shoes

Alejandro González Iñárritu, the marketably avante-gardish Mexican film-maker who directed Amores perros, did the commercial above. I hate to admit I liked this when I saw it at Slate, in spite of many of the things it represents-- commercialism, mindlessly hyperkinetic editing, glitzy phoniness, celebrity worship, and probably a bunch of other things which if pointed out would just belabor the obvious and make this long sentence even longer. But it's still pretty gee-whiz, even if you're not a soccer fan.

(Do you ever wonder if some American bloggers pretend to be to soccer fans just to burnish their geek cred? )

cross-posted at Hugo Zoom.

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At June 15, 2010 5:37 AM, Blogger Mimi said...

Well, each to his own, Jon. Never saw a soccer game and never want to. Had to look it up to see if its spelled with an "e" or an "a." High energy commercial that was fun to watch and drops out of your mind the instant it's over.

At June 15, 2010 3:25 PM, Blogger Ethan said...

"Marketably avant-gardish," nice.


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